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Mengatasi Kebutuhan Tubuh Manusia akan Probiotik Tanpa Perlu “Mabuk” – e-preneur.co
Home / Celah / Mengatasi Kebutuhan Tubuh Manusia akan Probiotik Tanpa Perlu “Mabuk”

Mengatasi Kebutuhan Tubuh Manusia akan Probiotik Tanpa Perlu “Mabuk”

Probi+

Salah satu cara untuk mengatasi kebutuhan tubuh manusia akan probiotik— yang tidak mampu diproduksinya sendiri—yaitu dengan minum wine. Namun, wine yang oleh Hendri diberi nama Probi+ ini tidak memabukkan

e-preneur.co. Masyarakat kita sudah mengenal fermentasi sejak dahulu kala. Hal ini, terlihat dari tape, tempe, oncom, dan lain-lain. Fermentasi ini pulalah, yang mengubah prebiotik menjadi probiotik.

Probiotik sangat dibutuhkan oleh tubuh kita. Karena itu, kita harus mendapatkan probiotik secara rutin. Tapi, probiotik tidak dapat diproduksi oleh tubuh kita. Kalau pun bisa, sangat sedikit dan tergantung pada enzim yang ada di mulut kita.

“Sebuah tayangan semacam National Geographic memaparkan bahwa suatu saat, semua makanan dan minuman dalam kemasan harus ada probiotiknya. Dari situ, saya langsung berpikir untuk membuat produk minuman. Tapi, yang saya temukan justru nama/mereknya terlebih dulu yaitu Probi+ yang lalu saya patenkan,” kisah Hendri Hartopo.

Beberapa tahun kemudian, baru Hendri membuat “wine”. Mengingat, proses pembuatan produknya sama dengan fermentasi.

“Asam atau basa-nya darah kita, tergantung pada apa yang kita makan. Kalau kita terlalu banyak makan daging atau makanan-makanan yang banyak mengandung zat kimia, termasuk obat-obatan, maka darah kita akan asam,” jelasnya.

Di sisi lain, ia melanjutkan, tubuh kita mampu menyembuhkan dirinya sendiri. Caranya, dengan membuat darah kita basa. Untuk itu, kita harus banyak makan sayur-mayur, buah-buahan, kacang-kacangan, dan lain-lain, di samping minum wine.

“Tapi, wine yang saya maksud tidaklah memabukkan! Karena, wine ini bersifat probiotik,” imbuhnya.

Wine, praktisi dan pembicara seminar perencanaan keuangan ini menambahkan, tidak selalu terbuat dari anggur. Berdasarkan literatur tentang sejarah Cina, wine terbuat dari empat bahan baku yaitu beras, umbi-umbian, rempah-rempah, dan buah-buahan.

“Saya menggunakan rempah-rempah dan buah-buahan (anggur, manggis, dan sirsak). Karena, rempah-rempah banyak ditemui di Indonesia, sementara buah-buahan berdasarkan literatur juga dapat menyembuhkan penyakit. Misalnya, manggis untuk daya tahan tubuh, sirsak untuk kanker dan darah tinggi, anggur baik untuk jantung, serta rempah-rempah untuk pencernaan,” ungkapnya.

Setelah melalui eksperimen selama sekitar dua tahun, pada tahun 2010, Probi+ yang berarti produk herbal probiotik yang terbuat dari rempah-rempah dan buah-buahan pun diproduksi. Probi+ berbentuk liquid dan bisa diminum setiap hari.

Bagi mereka yang mempunyai masalah kesehatan, Probi+ berfungsi menyembuhkan. Sementara bagi yang sehat, Probi+ berfungsi untuk menjaga stamina tubuh. Dan, seperti wine, mengingat proses pembuatannya sama, kualitas Probi+ dari waktu ke waktu semakin bagus, asalkan tidak terpapar sinar matahari.

Namun, Hendri tidak dapat memproduksinya secara rutin, melainkan menggunakan sistem stok. Sebab, buah-buahan merupakan tanaman musiman.

Terbuat dari rempah-rempah dan buah-buahan

“Untuk manggis, kami membuat stok sebanyak 1.000 lt, untuk sirsak 200 lt, untuk anggur 200 lt, dan untuk rempah-rempah 500 lt. Selanjutnya, Probi+ dikemas dalam dua ukuran yaitu 100 ml dan 1 lt. Probi+ tidak dijual bebas, tapi didistribusikan melalui komunitas,” ujar Magister Manajemen dari Institut Pengembangan Manajemen Indonesia ini.

Hendri membangun usahanya di Bali, dengan membuka outlet yang diberinya nama Bali Manggis. Karena, di Bali terdapat banyak manggis, sirsak, dan anggur, serta rempah-rempah. Di samping itu, Bali juga dekat dengan Indonesia Bagian Timur yang notabene pasar terbesar untuk produknya.

“Kebetulan, di sana, kurang rumah sakit, tenaga medis, dan obat-obatan. Sehingga Probi+ bisa diterima sebagai produk pengobatan alternatif,” kata Master of Business Administration dari Monash University ini.

Dalam pemasarannya, Hendri memberlakukan sistem pemasaran eksklusif dan terbatas. Karena, ingin “melindungi” produknya, di samping produk ini juga harus disertai unsur edukasi.

Jadi, konsep bisnis yang diusung bukan konsep bisnis biasa, melainkan konsep sociopreneur. “Sebab itu, dalam penjualannya tidak perlu berlari kencang, cukup lancar saja,” tambahnya.

Di sisi lain, ia melanjutkan, lancar atau tidaknya sebuah usaha berkaitan juga dengan ada atau tidaknya kendala. Hendri mengaku memiliki kendala, pertama, perizinan.

Untuk mengatasinya, ia memilih pemasaran eksklusif seperti tersebut di atas. Dalam arti, jika menjual produk melalui outlet milik sendiri, maka tidak perlu ada izin Industri Rumah tangga.

Kedua, halal atau tidak halal. Mengingat, produk ini hasil fermentasi. “Untuk itu, saya mengatasinya melalui berkomunitas dan edukasi,” pungkasnya.

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