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Menggaet Pelanggan dengan Membuat “Kaki” – e-preneur.co
Home / Kiat / Menggaet Pelanggan dengan Membuat “Kaki”

Menggaet Pelanggan dengan Membuat “Kaki”

Usaha Penyewaan Mobil

(Ototrac)

 

Membangun usaha penyewaan mobil itu tidak mudah dan tidak murah. Untuk itu, harus memiliki banyak kiat. M. Baihaki mengatasi kendala-kendala dalam usaha penyewaan mobilnya, salah satunya, dengan membuat “kaki”. Melalui “kaki” ini, pemasaran Ototrac berlangsung dengan sendirinya. Alhasil, setiap bulan, ia membukukan omset kotor ratusan juta rupiah

 

e-preneur.co. Jika ada yang mengatakan usaha penyewaan mobil itu membutuhkan modal yang besar, maka itu benar. Sebab, untuk membeli satu unit mobil saja sudah cukup menguras kantong.

Meski, saat ini, untuk memiliki mobil baru bisa ditempuh melalui jalur kedit. Tapi, untuk sebuah usaha penyewaan mobil yang notabene membutuhkan puluhan mobil, maka DP (down payment)nya saja sudah menyedot modal yang tidak sedikit.

Sementara untuk memarkir mobil-mobil itu, juga dibutuhkan lahan yang luas. Ukuran standar sebuah ruko (rumah toko) di Jakarta, hanya mampu menampung beberapa mobil.

Bila kedua hal itu dapat diatasi, masalah yang lain masih menghadang yakni belum tentu bisa langsung memperoleh pendapatan. Imbasnya, harus terus-menerus membayar angsuran kredit yang pada akhirnya akan mengikis cash flow.

Dan, itulah tantangan yang harus dihadapi M. Baihaki saat akan membuka usaha penyewaan mobil. Padahal, ia telah nekad mengundurkan diri dari pekerjaannya di sebuah perusahaan asing, yang memberinya gaji puluhan juta rupiah.

Namun, ia keukeuh dengan niatnya untuk menjadi pengusaha. Ia gunakan sisa tabungan dan dua mobilnya sebagai modal usaha. “Waktu itu, saya membeli satu mobil lagi secara cash,” tuturnya.

Ia tidak mau membeli secara kredit. Sebab, ia takut tidak bisa mengangsur, bila usahanya yang diberi nama Ototrac itu tidak kunjung mendapatkan pelanggan. Tapi, untuk sebuah usaha penyewaan mobil, tiga mobil tetap tidak cukup mampu membuat usaha itu cepat besar, seperti yang ia inginkan.

“Akhirnya, sepanjang Bulan Mei hingga September, saya membeli satu mobil setiap bulannya,” lanjutnya. Uang yang digunakan untuk DP mobil-mobil itu, diperoeh dari menyewakan ketiga mobil tersebut di atas.

Ia juga bermitra dengan beberapa investor dengan benefit yang menarik, agar bisa menambah jumlah armadanya. Misalnya, dengan investasi sekian juta rupiah, dalam tempo empat tahun, sang investor bisa memiliki mobilnya.

Setelah Ototrac memiliki puluhan mobil, ternyata masalah belum selesai. Tempat usaha penyewaan mobil yang berlokasi di sebuah perumnas di Sukaharja, Telukjambe Tim, Karawang, itu ternyata tidak bisa menampung semua mobil tersebut.

Satu-satunya cara untuk mengatasi hal ini yaitu dengan terus-menerus menyewakan mobil-mobil itu. Tapi, ternyata, tidak bisa begitu.

“Akhirnya, saya membuat ‘kaki’,” ujarnya. “Kaki” yang ia maksudkan di sini yakni mitra usaha, yang tidak hanya membantunya dalam mengatasi keterbatasan tempat parkir, tapi juga bisa menggaet pelanggan.

Usaha penyewaan mobil dapat memberikan keuntungan yang luar biasa

Untuk itu, satu mobil atau lebih dijalankan oleh satu “kaki”. Bahkan, “kaki” juga dapat menjalankan usaha penyewaan mobilnya dengan “benderanya” sendiri.

“Saya dan ‘kaki’ sudah memiliki semacam kotrak,” ungkapnya. Kontrak yang dimaksud yaitu untuk setiap mobil yang dikeluarkan atau disewakan oleh “kaki”, maka “kaki” akan mendapat komisi yang besarnya sesuai dengan kesepakatan.

Saat ini, ia telah memiliki beberapa “kaki” yang berlokasi di titik-titik yang potensial. Sehingga, bisa menarik pelanggan dalam jumlah besar.

Masih belum cukup sampai di situ. Menurut M. Baihaki, usaha penyewaan mobil harus selalu menyiapkan mobil-mobil baru. Sebab, selain lebih disukai pelanggan, mobil-mobil baru juga tidak memerlukan biaya perawatan yang besar.

“Mobil-mobil saya rata-rata berumur tidak lebih dari tiga tahun,” ujarnya. Lewat dari masa itu dan cicilannya sudah lunas, maka mobil-mobil tersebut akan dijual sesuai dengan harga pasaran mobil bekas. “Hasil penjualan dapat digunakan untuk DP mobil-mobil baru,” imbuhnya.

Kendati menggunakan mobil kreditan, ia melanjutkan, usaha penyewaan mobil dapat memberikan keuntungan yang luar biasa. Minimal sepuluh kali dalam sebulan mobil disewakan, maka sudah bsa dipakai untuk menutup cicilan setiap bulan.

Sementara dari Ototrac, pria yang berasal dari Kebumen ini setiap bulan meraup omset kotor ratusan juta rupiah. Omset itu bisa melonjak berkali-kali lipat pada momen-momen tertentu, seperti menjelang lebaran, liburan akhir tahun, liburan anak sekolah, dan bulan haji. “Sampai tidak ada mobil yang menganggur,” pungkasnya, tanpa bermaksud sombong.

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