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Membantik di Atas Denim – e-preneur.co
Home / Inovasi / Membantik di Atas Denim

Membantik di Atas Denim

Denim Batik

(Lazuli Sarae)

 

When east meets west. Begitulah kira-kira, ungkapan yang pas untuk menggambarkan kolaborasi Timur dengan Barat pada produk fashion ini. Sebab, siapa yang menyangka jika bahan denim yang sarat akan Budaya Barat bisa dipadupadankan dengan batik yang identik dengan Budaya Timur. Hingga, tercipta Denim Batik dalam berbagai gaya formal maupun kasual

 

e-preneur.co. Selama ini, orang-orang hanya bisa memadukan batik dengan denim sebatas pakaian atasan dan bawahan. Contoh, blouse batik dengan rok denim atau kemeja batik dengan celana panjang denim.

Ivan Kurniawan (Ivan) dan Maretta Nirmanda (Retta) mencoba membuat terobosan di industri fashion Tanah Air. Dengan mengusung tema “Batik on Denim, mereka menciptakan motif batik di atas bahan denim.

“Yang kami lakukan yakni ‘membatik’ di material denim. Bukan ‘menempelkan’ kain batik dengan kain denim. Selama ini, banyak yang mengira Denim Batik ini cuma tempelan, bukan benar-benar dibatik,” jelas Ivan.

Konsep Denim Batik ini, terinsiprasi oleh Rencana Bisnis Kreatif dalam Pekan Produk Kreatif Indonesia 2010. Kontes yang mereka ikuti ini, diselenggarakan oleh Kementerian Perdagangan.

Dalam event tersebut, Ivan dan Retta mendapat juara kedua. Dari situ, mereka mulai serius menggarap bisnis Denim Batik itu dan mendapat respon positif dari publik. “Kami menyajikan produk Batik on Denim dengan image moderen, kekinian, dan cenderung simple. Lebih kepada ready to wear collection,” kisahnya.

Berikutnya, mereka memberi label Lazuli Sarae pada produk mereka. Label ini juga kombinasi dua bahasa di mana Lazuli diambil dari Bahasa Persia “Lazhuward” yang berarti biru, sementara dalam Bahasa Latin mengacu pada  Lapis Lazuli yakni bebatuan berwarna biru. Keduanya identik dengan warna denim. Sedangkan Sarae, diambil dari Bahasa Sunda yang berarti mengagumkan.

Denim Batik Lazuli Sarae menggunakan teknik batik cap, agar warna cepat meresap ke dalam serat-serat kain. Meski, banyak yang menilai batik cap kurang orisinal. Tapi, menurut mereka, itulah cara terbaik membatik di atas denim.

“Kalau menggunakan teknik batik tulis, selain sulit membuat malam atau lilinnya meresap, hasil akhir atau motifnya belum tentu tercetak jelas. Apalagi, denim mempunyai karakter sangat kuat dan tebal,” ungkapnya.

Di sisi lain, Ivan juga tidak ingin menghilangkan ciri khas denim. Karena itu, ia tidak banyak bermain warna pada motif batiknya.

Selanjutnya, Retta, sebagai perancang busananya, membiarkan desain Denim Batik ini didominasi warna-warna asli denim yaitu biru. “Kalau pun ada warna lain, nantinya disesuaikan dengan warna denimnya,” ujar Retta.

Membatik di atas kain denim, bukan menempelkan kain batik dengan kain denim

Retta merancang Denim Batik menjadi kemeja, jaket, blazer, syal, rok, gaun, celana, dan aksesoris dengan harga jual ratusan ribu rupiah. Sementara untuk motifnya, ia menggabungkan berbagai motif konvensional, seperti Parang dan Kawung, serta motif batik dari daerah lain.

“Selama disukai pembeli dan motifnya memang bagus ya kami pakai. Selain itu, kami juga mengembangkan motif sendiri yang mengombinasikan motif tradisional dengan motif kontemporer,” jelasnya.

Setiap bulan, dengan dibantu beberapa karyawannya, Ivan mampu memproduksi Denim Batik kurang lebih 100 pieces dengan berbagai model. Selanjutnya, Lazuli Sarae yang membuka toko di Jalan Pelesiran, Bandung, ini dipasarkan secara online dan offline.

“Kalau secara online, kami memanfaatkan jejaring sosial yang sedang marak untuk berinteraksi dengan Jong Sarae (sebutan untuk pembeli atau supporter Lazuli Sarae, red.),” ungkap Ivan. Sementara secara offline, baik Ivan maupun Retta memanfaatkan ajang pameran untuk mempromosikan Lazuli Sarae agar dikenal lebih luas lagi.

Meski begitu, mereka tetap harus mengedukasi pasar. Mengingat, Denim Batik termasuk produk inovasi. Sehingga, membutuhkan penjabaran yang detil.

Selain itu, mereka juga harus menghadapi para pesaing yang mulai bermunculan. “Untuk itu, kami terus berinovasi. Kami juga terus melakukan penetrasi ke daerah-daerah untuk memperkenalkan Denim Batik ini,” paparnya.

Target ke depan? Keduanya berencana menembus pasar mancanegara, yang memang sudah ada dalam roadmap perusahaan mereka. Sebab, menurut mereka, denim yang notabene sudah sangat dikenal di luar negeri, tentu akan lebih mudah diterima ketika ada motif batiknya. “Kalau denim ‘kan sudah banyak yang tahu, tinggal bagaimana memperkenalkan motif batiknya,” pungkasnya.

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