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Pelengkap Masakan Bisa, Camilan Oke – e-preneur.co
Home / Inovasi / Pelengkap Masakan Bisa, Camilan Oke

Pelengkap Masakan Bisa, Camilan Oke

Bawang Merah Goreng

(Bawang Goreng Bu Anis)

 

Kehadiran bawang merah goreng sebagai pelengkap masakan itu biasa. Tapi, sebagai camilan tentu mengherankan. Apalagi, sebagai pelengkap masakan sekaligus camilan. Itulah inovasi, yang dilakukan oleh Hasan. Imbasnya, hasil karya yang dilabeli Bawang Merah Bu Anis itu bukan hanya disukai masyarakat kita, melainkan juga orang-orang Filipina

 

e-preneur.co. Selama ini, bawang merah goreng sering digunakan sebagai pelengkap masakan. Di samping bisa dibuat sendiri, bawang merah goreng juga gampang dibeli baik di pasar tradisional maupun moderen.

Di Palu, Sulawesi Tengah, pelaku usaha pembuatan bawang merah goreng tumbuh subur. Tapi, bawang merah goreng yang diproduksi berfungsi sebagai camilan.

Sebagai makanan ringan, bawang merah goreng ini didominasi rasa manis. Imbasnya, tidak enak jika dijadikan pelengkap masakan. Sama halnya dengan bawang merah goreng sebagai pelengkap masakan, yang tidak nikmat jika dijadikan camilan.

Kondisi ini, memunculkan ide dalam benak Achmad Hasanudin untuk memproduksi bawang merah goreng, yang dapat digunakan sebagai pelengkap masakan sekaligus camilan. Untuk itu, hal pertama yang ia lakukan yakni mencari bawang merah yang seperti ia inginkan, ke berbagai daerah penghasil bawang merah.

“Berikutnya, saya melakukan uji coba dengan menggoreng berbagai jenis bawang merah itu, menambah dan mengurangi bahan baku tambahan, dan sebagainya,” tutur Hasan, sapaan akrabnya. Selanjutnya, bawang merah goreng modiifikasinya itu disuguhkan kepada setiap tamu yang bertandang ke rumahnya.

Ketika ia semakin tajam membaca selera konsumennya, Hasan pun terus mencari bawang merah yang sesuai dengan lidah mereka. Hingga, akhirnya, ia menemukannya.

Proses produksinya masih tradisional, racikannya sederhana

“Bawang Merah Majalengka, saya pikir yang paling cocok untuk dijadikan bahan baku,” ujarnya. Bawang merah ini hanya tumbuh di dataran tinggi. Karena, ditanam di lahan dengan tekstur tanah yang keras, maka tanaman ini juga memiliki tekstur bawaan yang keras.

Setelah diolah menjadi bawang merah goreng, hasilnya lebih gurih dan renyah, serta dapat dimakan baik sebagai pelengkap masakan maupun camilan. “Saya hanya menambahinya dengan tepung beras dan garam,” bebernya.

Alhasil, ketika ia “melempar” racikan sederhana ini ke pasar, pasar langsung “menangkapnya” dengan bagus. Permintaan terus melambung, baik dari para tetangga, kenalan, sampai komunitas karyawan di tempat dulu ia bekerja. Bahkan, kini, permintaan sudah datang dari seluruh Indonesia dan mancanegara.

“Filipina adalah negara yang rutin setiap bulan kami kirimi kurang lebih 500 toples,” ucapnya. Menurutnya, warga di negara itu sangat menyukai bawang merah goreng buatannya. Hingga, ia dan mitranya berencana mendirikan pabrik bawang merah goreng di Filipina.

Di Indonesia, permintaan juga membubung. Hingga, ia memproduksi setidaknya 5.000 toples/bulan dan langsung habis diserap pasar.

Tidak mengherankan, jika kemudian banyak supermarket besar dan minimarket yang mengajak bekerja sama. Tapi, ia menolak. Ia lebih suka menjualnya langsung ke konsumen.

Di sisi lain, mengingat proses produksinya masih tradisional, ia kuatir nantinya justru kewalahan ketika harus memenuhi permintaan yang besar. “Proses penggorengan harus dilakukan dengan hati-hati. Tidak bisa cepat-cepat. Api harus dalam kondisi stabil agar kualitas bawang merah goreng ini terjaga. Tambahan garam dan tepung beras juga tidak boleh lebih dari 5%,” jelasnya.

Selain itu, proses pengupasan bawang merah juga dinilainya pekerjaan yang paling berat. Untuk itu, ia meminta bantuan Ibu-ibu rumah tangga di sekitar rumahnya. “Dalam sehari, satu orang mampu mengupas bawang merah mentah sekitar 20 kg,” kata Hasan, yang membayar upah mereka per kilogram bawang merah mentah yang sudah dikupas.

Dalam satu hari, di tempat tinggal sekaligus tempat produksinya yang terletak di kawasan Kalisari, Jakarta Timur, dihasilkan sekitar 100‒200 toples yang telah diberi label “Bawang Goreng Bu Anis”.

Dari usaha bawang merah goreng ini, Hasan mengantongi pendapatan yang lumayan banyak. Di awal usahanya, ia mematok harga produknya ke konsumen Rp30 ribu/toples, ke agen Rp25 ribu, dan ke distributor Rp22.500,-. Dari setiap toples, ia mengantongi untung bersih Rp3.500,-. Total, setiap bulan, ia membukukan laba bersih Rp17.500.000,-.

 

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