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Bolu Dinawa – e-preneur.co
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Bolu Dinawa

Omset Melesat dengan Bolu Rasa Jahe dan Jeruk

Hampir semua orang pernah menyantap bolu. Apalagi, roti yang satu ini gampang dibuat dan gampang pula dicari di berbagai toko roti. Tapi, bagaimana dengan bolu rasa jahe dan jeruk? Hanya Isdi dan Herna yang membuatnya, dengan merek Dinawa

[su_pullquote align=”right”]Bolu Dinawa mempunyai rasa jahe yang hangat dan Jeruk Pamelo Magetan yang segar, sangat cocok untuk teman perjalanan.[/su_pullquote]

e-preneur.co. Ide bisnis memang bisa datang tiba-tiba dan kapan saja. Seperti yang dialami pasangan suami istri (pasutri), Isdi dan Herna Ismariyani. Tradisi andum berkah bolu rahayu yang ada di Magetan, menjadi salah satu inspirasi mereka dalam membawa bolu—yang berupa makanan khas rumahan saat lebaran—ke dalam industri profesional.

Tahun 1995 lalu, perjalanan pabrik roti Dinawa pertama kali dimulai. Di sebuah kaki Pegunungan Lawu, tepatnya di Desa Nitikan, Isdi (dengan dibantu Herna) berharap agar usaha yang mereka rintis ini mampu menjadi produsen bolu yang berbeda.

Herna yang menjadi eksekutor di dapur, tidak serta merta meniru resep bolu tradisional yang sudah turun temurun dari keluarganya. Tapi, ia memberikan sentuhan yang berbeda, khususnya di citarasa.

“Hampir semua Ibu rumah tangga di kampung saya bisa membuat bolu. Hal inilah, yang mendorong saya membuat roti ini dengan citarasa yang berbeda dan khas. Salah satu ciri khas Bolu Dinawa yaitu adanya rasa jahe dan Jeruk Pamelo Magetan yang segar,” ujar Herna, saat dikunjungi di pabriknya.

Jahe khusus dan Jeruk Pamelo yang sudah dihaluskan, dicampurkan ke dalam adonan. Campuran ini selain memberi rasa yang berbeda, juga mampu menghilangkan bau amis telur. Campuran jahe dalam bolu juga ditengarai mampu mengusir masuk angin.

“Rasa jahe yang ada di roti ini, mampu membuat tenggorokan terasa hangat. Jahe juga membuat badan fit dan tidak mudah masuk angin. Jadi, bolu kami sangat cocok untuk teman perjalanan. Sedangkan untuk rasa jeruk, kami tidak menggunakan perasa kimia, melainkan asli dari buah jeruk besar,” ungkap Isdi.

Di tahun-tahun awal, diakuinya jika cukup sulit dalam menemukan pasar untuk bolunya. “Saat itu, istri yang keliling pasar dan menitipkan roti ke penjual-penjual. Saya juga tidak tinggal diam. Saya ikut memasarkan ke toko oleh-oleh yang ada di kota. Terus terang, waktu itu produk kami sering ditolak oleh toko. Biasanya, mereka baru mau mengambil partai besar ketika memasuki lebaran,” kisahnya.

Namun, ketelatenan dan kerja kerasnya dalam memasarkan produk tidak sia-sia. Tanpa menunggu waktu lama, bolu buatannya perlahan mencuri hati masyarakat setempat. Selain karena rasanya yang berbeda, ternyata tekstur Bolu Dinawa juga lebih lembut.

Tepat setahun setelah pabrik berdiri, barulah pemasaran Bolu Dinawa mulai membuahkan hasil. Saat ini, Isdi dan sang istri hanya menunggu di rumah. Sebab, dari toko-toko roti sendiri yang datang mengambil.

Ya, pabrik roti yang dulu hanya di produksi, dipasarkan, dan dikelola sendiri itu, kini telah memiliki 11 pekerja tetap dan beberapa freelancer untuk membantu package roti. Selain itu, jika di awal berdirinya, cuma mampu memproduksi 10.000 bolu, sekarang mencapai lebih dari 50.000 bolu dalam satu hari.

“Ada dua jenis bolu yang kami jual yaitu bolu dalam kemasan besar dan kecil yang masing-masing berisi 10 bolu. Untuk kemasan besar, kami menjualnya dengan harga Rp3.000,- dan untuk yang kecil Rp2.200,-,” ujarnya.

Bolu Dinawa juga tidak hanya dapat dijumpai di Magetan, tapi juga telah merambah kota-kota besar di Jawa lainnya dan luar Jawa. Bahkan, beberapa kali pabrik roti ini masuk dalam tayangan kuliner di stasiun TV swasta dan TV lokal.

Namun, tidak berarti pabrik roti ini tidak mempunyai masalah. Terutama, ketika bahan-bahan baku utama, seperti telur dan gula, mengalami kenaikan. Atau, si jeruk besar sedang langka.

“Biasanya, jika Jeruk Pamelo Magetan sedang langka, saya mengurangi kadar jeruk yang ada di roti. Sedangkan jika harga bahan baku naik, dengan terpaksa, kami mengurangi kuantitas. Jika harganya kami naikkan, kami takut justru roti kami tidak laku di pasaran. Tapi, kalau terpaksa menaikkan, kami biasanya memberi tahu terlebih dulu tiga hari sebelum harga naik,” tambah Herna.

So, siapa bilang makanan rumahan tidak bisa dijadikan bisnis profesional? Berangkat dari rumah, dengan kerja keras dan keuletan, Isdi dan sang istri mampu membuktikan jika usaha mereka mampu menembus pasar nasional.

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