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Tawarkan Nuansa Kampung di Dalam Mal – e-preneur.co
Home / Frontline / Tawarkan Nuansa Kampung di Dalam Mal

Tawarkan Nuansa Kampung di Dalam Mal

Kampung Timbel

Berbelanja atau sekadar jalan-jalan di mal, biasanya diakhiri dengan istirahat di tempat makan. Tapi, bagaimana jika sudah bosan dengan makanan Eropa yang biasanya memenuhi food court? Atau, sedang rindu masakan kampung halaman? Gampang. Datangi saja resto-resto yang menyediakan makanan khas itu. Seperti Kampung Timbel, yang menyediakan aneka masakan khas Sunda di Mega Mall

[su_pullquote align=”right”]Nasi Timbel di Kampung Timbel yang terlengkap di Batam. Bahkan, mungkin di seluruh Indonesia[/su_pullquote]

e-preneur.co. Rumah makan Sunda di JABODETABEK bagaikan jamur di musim penghujan. Tapi, tidak di Batam. Jumlahnya tidak lebih dari lima dan semuanya berdiri sendiri. Kondisi ini, menunjukkan jika bisnis resto masakan Sunda di wilayah yang termasuk bagian dari Provinsi Kepulauan Riau tersebut, masih terbuka sangat lebar. Dan, itulah yang ditangkap oleh Marini.

IMG_0280“Kebetulan, masyarakat di sini bisa menerima rasa masakan saya. Di sisi lain, lokasinya berada di dalam mal. Sehingga, saya tidak perlu repot berpromosi. Karena, setiap hari, orang-orang berdatangan ke mal ini. Meski, memang tidak seleluasa jika membuka resto di luar mal. Di samping itu, lokasi itulah yang membedakan Kampung Timbel dengan resto masakan Sunda lain dan resto-resto lain di dalam mal, yang ada di Batam,” ujar Marini, yang menamai resto masakan Sundanya, Kampung Timbel.

Dalam arti, perempuan yang akrab di sapa Rini ini melanjutkan, pada umumnya, resto yang berada di dalam mal mengusung dekorasi minimalis moderen, tapi Kampung Timbel mengusung konsep tradisional.

Ya. Kampung Timbel yang berlokasi Lantai 1 Blok F Mega Mall, Batam Center, ini memang ditata secara tradisional di mana sebagian interiornya dihiasi atap rumbia, serta dilengkapi dengan kentongan, lampu dengan tudungnya yang terbuat dari anyaman bambu, wayang golek, lukisan sawah yang membentang di dinding, caping, dan lain-lain.

Sementara cara duduknya secara lesehan di atas lantai, yang terbuat dari semacam papan/kayu. “Interiornya sengaja dihias begini agar konsumen merasa nyaman. Seolah-olah sedang duduk santai sambil bersantap di tengah-tengah sawah,” katanya.

Pembeda atau keunggulan lain dari tempat makan yang dibuka tahun 2010 ini dengan resto-resto Sunda lain yaitu dari makanan yang ditawarkan. Jika, tempat-tempat makan lain yang juga menyediakan menu Nasi Timbel hanya dengan beberapa lauk, maka Kampung Timbel menyediakan lauk lengkap seperti bandeng, lele, ayam, cumi, dan sebagainya.

kampung timbel-2“Hal ini, sesuai dengan nama restonya. Singkat kata, Nasi Timbel kami yang terlengkap di Batam. Bahkan, mungkin di seluruh Indonesia,” ucap kelahiran Tanjung Pinang, 26 Maret 1980 ini. Selain Nasi Timbel, menu andalan lainnya yaitu aneka Nasi Liwet dan gurame.

Sementara untuk minumannya, resto yang dibangun dengan modal awal Rp500 juta ini menyediakan menu andalan berupa Es Kampung Timbel, Es Tape, Es Doger, Es Poci, dan Es Bunga Krisan di mana Bunga Krisan ini langsung didatangkan dari Cina. Untuk harganya, makanan dibanderol mulai dari harga Rp10 ribu, sedangkan minuman mulai dari harga Rp3 ribu.

Kampung Timbel tidak menyasar kalangan mana pun sebagai konsumennya, sesuai dengan masyarakat yang datang ke mal ini saja. Meski begitu, dilihat dari menu yang disediakan yang cenderung makanan berat, resto yang beroperasi setiap hari pada jam 09.00–21.00 ini mengkhususkan pada keluarga.

“Sesekali kami tutup pada jam 24.00. Kebetulan, kami mempunyai pintu sendiri. Biasanya, hal ini terjadi kalau ada tamu yang menginginkan kami tutup lebih malam. Mengingat, Kampung Timbel juga sering digunakan untuk meeting,” katanya.

“Pada Jumat, Sabtu, dan Minggu biasanya kami kebanjiran tamu turis dari Malaysia dan Singapura. Sehingga, terjadi kenaikan omset 2–3 kali lipat per harinya,” ungkapnya. Sekadar informasi, Kampung Timbel berada di lokasi seluas 88 m² x 80 m² yang diisi oleh 15 meja dan setiap meja berisi empat kursi.

Dan, untuk menambah pemasukan, Kampung Timbel yang mempekerjakan 13 karyawan ini juga menerima permintaan katering, pesta, dan lain-lain dengan pelanggan tetap dari beberapa gereja dan Otorita Batam.

Jika ada hari-hari “panen”, tentu ada hari-hari “paceklik” dan itu terjadi pada Selasa−Kamis antara jam makan siang sampai makan malam. “Untuk mengatasi hal ini, kami menjalin kerja sama dengan beberapa bank, yang nantinya memberi diskon kepada para pemegang kartu kredit, yang dikeluarkan oleh bank-bank itu. Untuk happy hours yang berlangsung pada Senin−Jumat pada jam 15.00–18.00, diskonnya 20%. Selain itu, ada menu-menu tertentu yang didiskon 50%,” jelas sarjana D-3 akuntansi dari Lembaga Pendidikan Tinggi Yayasan Administrasi Indonesia, Jakarta, ini.

Prospeknya? “Luar biasa! Apalagi, ini ‘kan di dalam mal. Dulu saya pernah membuka resto di luar, tapi malah enggak ‘jalan’. Di Batam, peluangnya juga masih terbuka sangat lebar,” pungkas Rini, yang ke depannya akan membuka cabang di Singapura.

Kini, karena pergantian kepemilikan, Kampung Timbel berubah nama menjadi Kampung Timbel Batam dan memindahkan lokasinya ke Ruko Dermaga, Sukajadi. Tapi, tetap mengusung konsep yang lama dan mengandalkan menu-menu unggulannya.

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